For promotional and field marketing agencies
Your staff are the brand for thirty seconds. We make sure they know it.
You supply the people who represent the world’s best brands on the floor. Narraid keeps them brand-fluent for the whole run — every rotation, every new starter, in their own language — and gives you the data to show a client it worked.
What it changes for your agency
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Pitch staff who are continuously trained, not briefed once
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Prove the quality you promised, with completion data per site
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Get a new starter floor-ready in hours, not weeks
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Brief in 35+ languages without writing a word of it
Tell us about your activation. We reply within one working day.
The gap you already know about
The briefing happens once. The activation runs for months.
Nobody manages this better than a good agency — but the structure works against everyone. These are the four places brand knowledge leaks out of a live campaign.
01
Your team on day 90 isn’t your team on day one
Rotations, sickness cover, weekend staff, a second city added mid-campaign. The people in the original briefing are rarely the ones there at the end.
02
A briefing fades faster than the campaign runs
An excellent two-hour session is largely gone by week six. On a six- or twelve-month activation, most of the brand story is carried from memory.
03
The client asks how it went, and you have footfall
You can report contacts, samples and conversions. What you can’t show is whether the people delivering them actually knew the product.
04
Your staff speak the languages your brief doesn’t
A brief written in English lands with a team working in their second or third language. Confidence drops exactly where the brand needs it most.
Better-briefed staff aren’t a cost to you. They’re the reason you win the next mandate.
Agencies win on people. Narraid gives you something measurable to say about them: that every person you place has been through current, native-language brand training — and that you can show the client who completed what, where and when. It doesn’t replace your briefings or your brand ambassadors. It carries them through the months in between, when nobody can be on site.
What you get
A quality guarantee you can put in a pitch.
Staff who stay on brand all run
Short episodes on their own phone refresh the story through the whole activation, and land campaign news while it’s still news.
Onboarding measured in hours
A new starter listens on the way in and arrives knowing the brand. No colleague comes off the floor to explain it.
Proof for the client report
Participation, completion and brand knowledge confidence per site — evidence of quality alongside your usual activation metrics.
35+ languages, natively written
Not translated. Your teams get the brand story in the language they actually think in, wherever you deploy them.
Every brand in one app
Staff working across several of your clients open one app, not a portal from one brand and a PDF from another.
Nothing to build or manage
No content to write, no portal to maintain, no IT integration. Your staff download the app; we handle production, localisation and distribution.
Beyond retail
Retail is where we started. It isn’t where it stops.
Narraid works for any frontline team that sells or serves branded products. If your agency staffs hospitality alongside retail, the same platform, library and dashboard cover both.
Bars and nightlife
Bartenders and floor staff who can speak confidently about spirits, cocktails and provenance.
Restaurants and fine dining
Sommeliers, waitstaff and hosts who know the wine, spirits and menu provenance.
Hotels and resorts
From concierge to F&B teams: staff who know the brands they serve create on-brand guest moments.
One platform for both
Hospitality teams use the same app and brand library as retail teams.
The platform
An app for the floor. A dashboard for the office.
Two connected products: the Narraid app on iPhone and Android, and the partner dashboard where brands and operators see who listened, what was completed and how brand knowledge is tracking.
STAFF APP
Built to be finished
Episodes of a few minutes, a quiz after each one, badges, streaks and a live transcript. Progress stays with the person when they change store or employer.
PARTNER DASHBOARD
See exactly what got through
Listening, completion and quiz results per retailer, market, site and episode — for brand teams, head offices and every site manager.
EU hosting certified to ISO/IEC 27001 · GDPR compliant · the brand approves every language · your material is never used to train AI models.
How it works
What it asks of your agency: almost nothing.
1
The brand shares its material
Guidelines, product sheets, the launch deck you were briefed from. We handle production, localisation and distribution.
2
Your staff download the app
They listen on the commute or on a break, in their own language. Minutes long, with quizzes. Nobody comes off the floor.
3
You see who’s ready — and so does the client
Participation and completion per site, on a dashboard you can open yourself: before peak, mid-campaign or in the end-of-activation report.
For agency networks and alliances
One standard, across every member agency.
If your agencies already share standards and client relationships across markets, brand-fluent staff is a promise the whole network can make together — and a reason for a global client to brief the network rather than a local supplier.
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A shared quality benchmark every member can offer
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Consistent brand knowledge across markets and languages
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One conversation for brands staffing several countries at once
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Terms designed with the network, not bolted on afterwards
