Brand knowledge for distributed frontline teams
Most of the people selling your brand have never been trained on it.
In multi-brand retail your brand shares the floor with hundreds of others, and the teams turn over faster than any training programme can reach them. Narraid closes that gap with short, native-language audio episodes that frontline staff actually finish — and gives you the data to prove it.
Tell us about your teams. We reply within one working day, with a sample episode in a language of your choosing.
The last conversation before the sale is the one you have the least control over.
The problem
Training the frontline has never been the hard part. Reaching it is.
Every brand owner we meet already invests in training. The gap isn’t effort or content — it’s reach, recency and language.
01
Your trainers can only be in so many places
Field teams cover the flagships. The long tail of doors — often the majority of your volume — sees someone once or twice a year, if at all.
02
Staff turn over faster than you can train
Seasonal contracts, transfers between stores, agency staff. By the time your trainer returns, a good share of the people who met them have moved on.
03
The training isn’t in their language
A webinar in English lands with a team for whom it is a second or third language. Comprehension drops, confidence drops, and most of it is gone by the next shift.
04
You can’t see what actually got through
Decks, printed guides and LMS invitations disappear into the retailer’s organisation. You have no line of sight into who learned what, in which market.
The platform
One app for every frontline team. One dashboard for yours.
Narraid is two connected things: the app your retail partners’ frontline staff listen on, and the partner dashboard where your team watches it happen — per retailer, per market, per launch.
Staff app · iPhone & Android
The app they listen on
Free on iPhone and Android. Episodes of a few minutes, in 35+ languages written natively rather than translated. Quizzes, badges and streaks, because finishing is the entire point.
They listen on the commute, in the few minutes of a break, crossing the car park, on the walk in from the station — not standing on the floor or behind the bar.
Partner dashboard
The dashboard that shows it worked
Real-time visibility into who is listening, what they have completed and how brand knowledge confidence is tracking — broken down by retailer, by market and by launch.
It is the proof point your retail partners ask for, and the oversight your own team has never had over multibrand floor staff.
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Who listened, where, and how often
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Completion and quiz results per episode
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Broken out per retailer, market and launch
EU hosting certified to ISO/IEC 27001. GDPR compliant.
Hear it
One episode. Twelve languages.
Press play and the same episode moves through twelve languages — or pick one. Each is written for its own audience, not translated.
Your brand, told twice: to staff and to shoppers.
Two voices in a real conversation, not a voice reading out a brochure.
Aurora Amulet is a fictional brand, made so we can share real examples without sharing any client’s material.
35+ languages and growing
Written natively in the languages your teams speak.
Arabic
العربية
Bengali
বাংলা
Chinese
中文
Dutch
Nederlands
English
Filipino
French
Français
German
Deutsch
Greek
Ελληνικά
Gujarati
ગુજરાતી
Hebrew
עברית
Hindi
हिन्दी
Hungarian
Magyar
Indonesian
Bahasa Indonesia
Italian
Italiano
Japanese
日本語
Kannada
ಕನ್ನಡ
Korean
한국어
Malay
Bahasa Melayu
Marathi
मराठी
Pashto
پښتو
Persian
فارسی
Polish
Polski
Portuguese
Português
Punjabi
ਪੰਜਾਬੀ
Romanian
Română
Russian
Русский
Spanish
Español
Swahili
Kiswahili
Tamil
தமிழ்
Telugu
తెలుగు
Thai
ไทย
Turkish
Türkçe
Ukrainian
Українська
Urdu
اردو
Vietnamese
Tiếng Việt
Not on the list? Get in touch and tell us which language your teams need.
What you get
What this actually does for your brand.
What changes on the shop floor, and what you can finally see from your desk.
Reach every person selling your brand
Not only the flagship counters your trainers can physically visit. Every retail partner, every location, every new starter who joined after the last visit — continuously, in 35+ languages.
Your trainers cover more doors, not fewer
We are not competing with physical training; we add to it. When the groundwork and the refreshers happen in the app, the same team can run shorter, less frequent sessions and therefore reach more locations in person — plus the languages your trainers don’t speak and the doors nobody has ever visited.
Knowledge stays fresh between visits
For the people who joined after your trainer left, and for the ones whose memory of your last launch is already fading. Always available, always the current version.
The same story in every market
Your heritage, your differentiators, your hero SKUs told the same way at every retailer — instead of whatever each floor happens to remember.
Share it once — it reaches every retailer
One handover, instead of a PDF for one partner, a SCORM package for another and a webinar on a third’s date. One version, updated in one place, current everywhere.
See exactly what got through
Who listened, where and how often, per retailer, market and launch — the proof your retail partners want, and visibility your team has never had.
Works with existing learning systems
Episodes can also be delivered into a retailer’s own LMS, and listening and quiz results flow back to your dashboard.
What we ask for: the material you already have. Guidelines, product sheets, launch decks — we handle production, localisation and distribution from there.
Three steps
From brand brief to the retail floor, fully managed.
1
You share
Brand guidelines, product sheets, key messages and campaign priorities. You point at the hero SKUs and the differentiators that matter.
2
Narraid creates
Our AI writes a new script for every language — built natively, not translated, in the regional voice your teams know — as a natural conversation, followed by a quiz. You approve each language before it goes live, usually within days.
3
Staff learn your brand
Frontline teams listen on the Narraid app — and you watch the engagement come in on the dashboard.
Today
Your brand
5 formats, 5 timings
5 retailers
floor staff — if it lands
With Narraid
Your brand
Narraid — one handover
One app
every retailer’s floor staff
The expensive part today isn’t making the content — it’s remaking it for each retailer, in their format, on their schedule, and then hoping the last step happens.
Onboarding
A new starter can know your brand properly on day one, instead of waiting months for the next training visit.
Refresh
Knowledge fades. A five-minute episode before a busy season puts it back, without anyone leaving the shop floor.
What just changed
A launch, a reformulation, a new campaign, an award — on the floor within days rather than at the next cycle.
The doors nobody visits
Distant, small or expensive-to-reach locations get exactly the same brand story as your flagship counter.
