Consumer stories
The same story, told to the shopper.
A two-to-three-minute episode for shoppers — heritage, craft, how to enjoy it — played from a QR code on the shelf, the tester or the gift box. Staff and shoppers hear one story.
Scan, listen, decide: the brand story at the moment of choice.
How it works
From your material to the shelf.
1
One story, made from what you have
The same brand material that feeds your staff episodes becomes a short story written for shoppers.
2
In the languages your shoppers speak
Written natively per language, so travellers hear the story in their own.
3
Published where people already listen
On Spotify, Apple Podcasts and Amazon Music, with a web player for everyone else.
4
A QR code where the decision is made
On the shelf, the tester, the gift box or the menu — with scan and play statistics.
Hear an example
Aurora Amulet: the berry that waits for summer.
Where it comes from, how it is made, and how to use it — in about two and a half minutes. Aurora Amulet is a fictional brand.
Where it works
Wherever a shopper hesitates.
On the shelf
A small QR code next to the product, for the shopper who wants to know more.
On the tester
The story while they try it — no staff member needed for the first conversation.
In the gift box
A story that travels home with the product and keeps the brand present.
On the menu
In bars and restaurants: the story behind the bottle, next to the price.
