Brand knowledge for distributed frontline teams
Your frontline teams represent hundreds of brands. Most have trained them once, if at all.
Brand trainings reach a handful of your people, once or twice a year, usually in a language that isn’t theirs — whether your teams work a department store, an airport shop, a hotel, a bar or a restaurant. Narraid brings brand knowledge to every one of them as short audio episodes on their own phone, in their own language.
Tell us about your teams. We reply within one working day, with a sample episode in a language of your choosing.
Confident staff are the difference between browsing and buying — on a shop floor or behind a bar.
The problem
Everything about a live operation works against classroom training.
Your staff want to know the products they sell, pour and serve. The way brand knowledge is delivered today simply doesn’t survive contact with a live operation — in a store, a lounge, a hotel or a restaurant.
01
Brand trainings happen once or twice a year
And they reach the people who happened to be rostered that morning. Everyone else gets a summary from a colleague, or nothing at all.
02
Turnover outruns the training calendar
Your newest staff are often the ones facing customers at the busiest hours — with the least product knowledge behind them.
03
Your teams speak twenty languages
The training speaks one. Native-language delivery is not a nicety here; it is the difference between a team that remembers and a team that nods politely.
04
Every brand arrives in its own format
A portal from one, a PDF from another, a video from a third, a session scheduled by a fourth. Nothing lands in one place, so nothing is easy to find — and your sites are spread across terminals, cities or countries.
The platform
One app for your teams. One dashboard for your office.
Narraid is two connected things: an app for every member of your frontline team, and a dashboard for the people who run them — at head office and at every site.
Staff app · iPhone & Android
The app they listen on
Free on iPhone and Android. Episodes of a few minutes, in 35+ languages written natively rather than translated. Quizzes, badges and streaks, because finishing is the entire point.
They listen on the commute, in the few minutes of a break, crossing the car park, on the walk in from the station — not standing on the floor or behind the bar.
Partner dashboard
The dashboard for the people who run the teams
With logins for your head office and for the managers of every store, lounge or venue — not just one report that lands at HQ.
Participation, episode completion and brand knowledge confidence per site, so you can see which teams are ready for the season and which need attention before it starts.
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Participation and completion per site
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Brand knowledge confidence across your teams
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Works with your LMS: episodes go into your own learning system and results flow back
EU hosting certified to ISO/IEC 27001. GDPR compliant.
Hear it
One episode. Twelve languages.
Press play and the same episode moves through twelve languages — or pick one. Each is written for its own audience, not translated.
Hear a full episode, the way your teams would.
Two voices in a real conversation, not a voice reading out a brochure.
Aurora Amulet is a fictional brand, made so we can share real examples without sharing any client’s material.
35+ languages and growing
Written natively in the languages your teams speak.
Arabic
العربية
Bengali
বাংলা
Chinese
中文
Dutch
Nederlands
English
Filipino
French
Français
German
Deutsch
Greek
Ελληνικά
Gujarati
ગુજરાતી
Hebrew
עברית
Hindi
हिन्दी
Hungarian
Magyar
Indonesian
Bahasa Indonesia
Italian
Italiano
Japanese
日本語
Kannada
ಕನ್ನಡ
Korean
한국어
Malay
Bahasa Melayu
Marathi
मराठी
Pashto
پښتو
Persian
فارسی
Polish
Polski
Portuguese
Português
Punjabi
ਪੰਜਾਬੀ
Romanian
Română
Russian
Русский
Spanish
Español
Swahili
Kiswahili
Tamil
தமிழ்
Telugu
తెలుగు
Thai
ไทย
Turkish
Türkçe
Ukrainian
Українська
Urdu
اردو
Vietnamese
Tiếng Việt
Not on the list? Get in touch and tell us which language your teams need.
What you get
What this actually does for your operation.
Concretely — what changes, and what it asks of you.
Every brand in one place
Instead of a portal from one brand, a PDF from another and a session from a third, your teams open one app and find the brands they actually sell, pour and serve — one place to look, one habit to build.
Nobody comes off the floor
Episodes are minutes long and happen on their own phone, on the way in or on a break. No classroom hours to schedule at your busiest time of year, and no cover to arrange.
Faster onboarding
A new starter gets consistent brand knowledge from day one, whatever their site, shift or language — instead of waiting months for the next brand visit. In high-turnover operations this is where the value shows up first.
In the languages your teams actually speak
35+ languages, written natively rather than translated. Comprehension, confidence and recall all move together, and so does the quality of the conversation with the customer.
A dashboard for HQ and site managers
Participation, completion and brand knowledge confidence per site, so you know which teams are ready for peak and which need attention.
Beyond brand stories
The same format works for anything your teams need to know.
Brand knowledge is where most partners start. The same short episodes, quizzes and dashboard carry any subject your teams need to master.
Cultural knowledge
Help teams understand the travellers they serve: customs, expectations and the small courtesies that make a guest feel welcome.
Service skills
Greeting, finding out what someone needs, handling a complaint, closing with care. Practised in short episodes and checked with a quiz.
Your own priorities
Launches, operating standards, safety, sustainability or a new loyalty programme, produced in your teams’ own languages.
Any distributed workforce
Airports, hotels, cruise ships, stadiums, restaurant groups: wherever people work on their feet, spread across sites and shifts.
Three steps
What it takes from your side: almost nothing.
1
You open the door
Agree that your teams may use Narraid and help us reach them — QR codes in the back office, a word from managers, a place in onboarding.
2
The brands come on board
The brands on your shelves, back bars and menus share their material once. Your staff get a growing library covering the brands they actually sell, pour and serve.
3
Your staff listen — and you can see it
Listening, completion and knowledge confidence per site, on a dashboard your HQ and site managers can open themselves.
Today
Your brand
5 formats, 5 timings
5 retailers
floor staff — if it lands
With Narraid
Your brand
Narraid — one handover
One app
every retailer’s floor staff
Every brand partner solves this separately today, and your floor absorbs the difference. One channel means one library your staff can actually find.
Onboarding
New staff arrive knowing the brands, without taking a colleague off the floor to explain them.
Refresh
Knowledge fades. A five-minute episode before a busy season puts it back, without anyone leaving the shop floor.
What just changed
Launches and campaign news reach your teams while they are still news.
The doors nobody visits
Your smallest and most remote stores get what your flagship gets.
